Estee Lauder Gift With Purchase

Are you one of those Estee Lauder users who is obsessed with Estee Lauder gift with purchase? I believe we all do. The question is not why but why not? We are going to buy the product anyway, there should not be any guilt in wanting their free gifts, which are given out generously.

The purpose of having such Estee Lauder gift with purchase promotions is to boost sales for Estee Lauder. Just like Lancome gift with purchase, Estee Lauder customers who spend above a certain amount will be eligible for a particular free gift. For example, a free nice cosmetic bag is rewarded together with a lipstick and eye shadow compact for any purchase of $80 and above. It is not always that you’ll come by with such promotions. However, you can be quite sure that there will be at least one promotion during the time of year with high demands. Demands are higher during weeks before Christmas, Valentine’s Day, Mother’s Day and more. These are the periods when people like to buy gifts for loved ones. Nevertheless, promotions can also be given during low demand period as part of their effort to boost sales.

Just like Clinique gift with purchase, there is a good reason for Estee Lauder gift with purchase. The products they include as free gift are always their own products. The cosmetic products included as gift will be their own but normally comes in sizes smaller than the normal ones for sale. The first reason is because they want you to test their other products. Chances are if you are already buying Estee Lauder products, you probably already feel comfortable with their product’s amount of intensity, fragrance level, texture and etc. By having you test their other products, you might find something suitable and buy more in the next round.

Customers Love Estee Lauder Gift With Purchase

The second reason for this Estee Lauder first with purchase practice is also to increase brand awareness. Any non cosmetic products (such as bags) included will usually be marked with their brand name. When you gallivant carrying those bags, you are telling your friends or strangers that you are using their products. It gives people the impression that their products must be very good. Otherwise, you would not be buying so many products, so much so that you are eligible for their free gifts. We all know often times words of mouth marketing is one of the best marketing strategies. In this context, the bag you are carrying is the mouth, without words required, to spread their brand name. The more bags or items from Estee Lauder you display, the more you are showing others of your loyalty to Estee Lauder and you may spark curiosity.

At the end of the day, it’s a win win situation for Estee Lauder and their customers. To the customers, they feel appreciated for buying Estee Lauder. What more can be more satisfying then to get good quality gifts and getting your money worth? Regular customers generally stock up their products and buy in bigger bulks when they see attractive Estee Lauder gift with purchase.

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